Help Stop the Killing of Rabbits, Cows, Goats, and Other Animals for Fashion

Speak out against the killing of millions of animals in horrific ways each year for fashion. For their skin, fur, wool, and feathers, animals are subjected to a life of misery, pain, frustration, and fear and, ultimately, a terrifying death.

• Every year, more than 1 billion animals are slaughtered in the global leather industry.
• The exotic-skins trade claims the lives of millions of snakes, alligators, ostriches, kangaroos, and other animals annually.
• On fur farms, animals such as foxes, minks, and chinchillas spend their entire lives confined to cramped, filthy wire cages.

• An exposé of the cashmere industry revealed that goats screamed in pain and fear as workers tore their hair out. Later, their throats were slit in abattoirs and they were left to die in agony.
• Rabbits are repeatedly “live-plucked” or violently shorn for angora, and when they’re no longer profitable, they’re slaughtered.
• Sheep used for their wool are abused, mutilated, and eventually slaughtered.

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Escada Is Supporting Extreme Cruelty to Animals for Fur – Act Now

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• Jürgen Putzer

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Dear Mr Putzer, I was shocked to learn that Escada has broken its promise and is selling fur items again, despite being aware of the suffering that goes into every fur coat, collar, and accessory. In the fur industry, minks, foxes, and other animals are locked up for their entire lives before being killed for their skins. The intense confinement often drives these inquisitive, intelligent animals mad. Numerous investigations of fur farms in many fur-producing countries have documented horrendous atrocities. Animals have been found with eye infections, sores on their feet caused by standing in filthy wire cages, missing limbs, and festering, untreated open wounds – including head injuries so severe that their brains were visible. Babies were kept in cages with the rotting corpses of their mothers, and animals exhibited neurotic behaviour as a result of psychological trauma. All fur – no matter which country it originates in or whom it belonged to – is a product of extreme cruelty to animals. Fur production is also extremely damaging to the environment. Mink farms, for example, generate tonnes of phosphorus-containing faeces, which can run into nearby streams and rivers and cause harmful emissions of nitrous oxide and ammonia. Producing a coat made from the pelts of farmed animals requires more than 15 times as much energy as manufacturing a faux-fur coat. There's no excuse for using real fur again. Fashion houses including Prada, Michael Kors, Armani, and Gucci have recently banned fur – and thanks to the countless high-quality, cosy faux-fur fabrics that don't harm animals, Escada can do the same. Please, do the right thing and ditch fur immediately.

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Please refuse to support the exploitation and killing of animals for their skin. Choose vegan fashion instead, join our Action Team to speak up for animals in other ways, and share this page with your friends and family.